The Great

Phone: 213-526-0726

Email: [email protected]

Hours: Monday: Saturday 11AM – 7 PM

Sunday: 11 AM – 6 PM

Apparel brand THE GREAT. is known for its distinct worldview — a playful, nostalgic take on American classics. Founded in 2015 by designers Emily Current and Meritt Elliott, THE GREAT. is celebrated for its soulful approach to softness and comfort, with a tightly edited take on classic Americana. The multi-category retailer includes a children’s and men’s offering, a robust knits range, a full vintage-inspired footwear collection and exclusive vintage finds reinvented with hand-embroidery.